Simply Easier Payments’ Duke Williams Serves as Active Member of Insurance Agents Technology Council

Founder is part of helping industry assess its customer experience, look ahead on tech issues.

Simply Easier Payments founder Duke Williams is working with a technology group advising insurance agents and brokers as an active member of the Independent Insurance Agents & Brokers of America's Agents Council for Technology, also known as ACT. In this capacity, he has co-chaired a committee on API integration and presented programs at ACT annual meetings on chatbots and conversational computing.

“The insurance industry has already changed substantially due to the effects of technology,” Williams said. “ACT helps ensure that agents and brokers are there to meet the challenges and take advantage of the opportunities of the changes that are coming next.”

Williams has played a small role in helping ACT with a new initiative called CX which measures the customer experience. Through this effort, ACT now offers agencies a free self-assessment tool in the form of a CX checklist, an online game and an in-depth review which they can use as well as online resources that help them rank and improve their overall customer experience including their websites, mobile apps, chats, online reviews, among other things.

He also has joined with other members of the council helping advise ACT on the changing nature of risk, the internet of things, technology trends, artificial intelligence, strategic future issues and data-driven business, and he worked to establish the ACT Meeting Scholarship Fund. Williams co-chaired the committee on Electronic Payments and also wrote a paper on crypto currencies as well as voice computing.

Williams draws from his own experience as an industry veteran and founder of Simply Easier Payments, which works with insurance agencies and other industry professionals to offer online payment systems allowing them to safely and securely process online customer payments for credit card and ACH, at NO cost, including turnkey solutions and custom-built integration. Among other things, Simply Easier’s suite of API integrations offers customers options for seamless UI with the payments page embedded into your website for a seamless experience as well as billing and invoicing solutions.

“Running a business is hard work, and it sometimes doesn’t leave a lot of time in the day to think about the future of your industry,” added Williams. “ACT helps ensure that business owners and managers don’t miss out on the next wave of changes.”

For more information about ACT’s new CX Agency Self-Assessment Tool and to learn where your agency's customer experience ranks, visit: https://bit.ly/2SzbwY4